Infarm wants to put a farm in every grocery store

This is the best tl;dr I could make, original reduced by 81%. (I'm a bot)

Imagine a future where you go into a grocery store to buy some fresh basil, and, as you traverse the aisle, instead of polythene bags containing mass-produced snippets of the herb that have been flown in from thousands of miles away, in front of you are a stack of illuminated containers, each housing a mini basil farm.

Infarm, a 40-plus person startup based in Berlin is developing an "Indoor vertical farming" system capable of growing anything from herbs, lettuce and other vegetables, and even fruit.

The concept might not be entirely new - Japan has been an early pioneer in vertical farming, where the lack of space for farming and very high demand from a large population has encouraged innovation - but what potentially sets Infarm apart, including from other startups, is the modular approach and go-to-market strategy it is taking.

Each farming unit is its own individual ecosystem, creating the exact environment our plants need to flourish- Infarm co-founder Osnat Michaeli.

The Infarm vertical farming system has been designed to enable a "Perpetual daily harvest".

A matrix of sensors collect and record data from each farm so that Infarm's plant experts and tech team can remotely monitor crops and optimise the plants' growth in real-time or troubleshoot any peculiarities, such as a change in atmosphere.

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