Programmatic PMP Deal Setup Best Practice

Hi Guys,

A few questions about PMP Deal Setup from a publisher perspective, I asked in the Programmatic channel as well but I think there's a better chance of it being answered here.

• As a seller, do I have to set the geo in the deal at all? From what I understand this is set on the buying side, so what is the reason it should be set on the sell side as well?

• So if I do need to set the geo in the deal, is there a way to create targeting presets for geography in AppNexus so that I don't have to select each country in EMEA for each deal?

Do you have any other tips on setup from the sell side? How do you manage this?

Thanks for your help in advance!