Roxot Closing Its SSP Business To Concentrate on Technology Solutions

A bittersweet moment here at Roxot. We are closing our SSP business to concentrate on Prebid Analytics and Dynamic Prebid Floors. Building an SSP has never been our goal but it looked like an optimal way to implement our price floor technology. However, it quickly became a heavy burden. Shady demand providers, the hassle of managing dozens of partners, high infrastructure costs, and other issues associated with running an SSP have been wasting our resources and moving our team further away from our mission for the last year.

Originally, we planned to keep Prebid Analytics free and run it on the money coming from our SSP. As you already understood, this plan failed. However, we want to continue providing prebid community with high-quality products. So Prebid Analytics will become a paid product with pricing based on the volume of requests.

Also, we're adapting our price floor technology to the client-side environment and will be launching Dynamic Prebid Floors as a standalone product that will work with publisher’s existing demand partners inside prebid.js.

More info -> http://go.roxot.com/roxot-closing-ssp