I have my second interview for an entry level job at a PR agency coming up in a few days. I'll get a case to work on for 1 hour, after which i'll be presenting my results to the CEO. Does anyone have any good practice cases or advice for me?
Posted Sep 18, 2017, 12:33 PM UTC
Are you a PRSA member? I think they have case studies on their site. I'd check but my membership has lapsed.
You could also just check a bunch of agency websites, a lot of them have case studies of their work.
Hey there,
As someone about to be in your position in a few months, Would you mind updating this post on what exactly the case was and what they asked you to do? It would be so helpful having some idea of what I can be expecting in interviews. Thanks and good luck!
Prweek.com has a section just for case studies. Look at campaign case studies and inside the mix on their page. You might have to register to read the articles, but it's free.
Also check out some agencies to see examples of their work. I know Publicis has videos of different campaigns they've done for different types of markets. They usually show the problem they were trying to fix and how they did it.
One of my PR profs grilled this into our brains: open, honest, clear, and direct. Keep it in mind when working on the case and presenting your results!