Foreign Market Entry Basics

I am looking into finding some content where the basic equity and non-equity foreign market entry strategies are explained. I just read the "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors" by Sanjeev Agarwal and Sridhar N. Ramaswami. And am now looking for something that would give me a rundown of the basics, before I dive in deeper.

Cheers.

Posted Oct 9, 2017, 1:31 PM UTC

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D-Hex•

What course is this for? MBA?

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