Foreign Market Entry Basics
I am looking into finding some content where the basic equity and non-equity foreign market entry strategies are explained. I just read the "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors" by Sanjeev Agarwal and Sridhar N. Ramaswami. And am now looking for something that would give me a rundown of the basics, before I dive in deeper.
Cheers.
Posted Oct 9, 2017, 1:31 PM UTC
21
What course is this for? MBA?