Advice for high value ($15-120k) selling.
I'm a partner of a Home & Garden website and we're currently selling ad spots and partnerships for related businesses.
I've got some (5-6 months of TM experience) but I have done internet marketing for 3 years. Anyways I've begun cold calling these companies (+$50mm/year revenue).
Any general advice for selling to companies these big?
Posted Oct 20, 2017, 7:18 AM UTC
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You're selling Ad-Spots for how much exactly?
What exactly is included at 120k, what at 15k? How much traffic are we talking about?
Well ad spots, e-mail list exposure, premium articles (written for them & about them).
Basically the average order value of orders in this field is between $3000 and $20 000.
For the $15k/year ad spot, you get a simple 300x250 banner on the website as well as a featured link to website on our automated sequence mailing list (currently 11k subscribers, predicted to increase above 16k 2018).
For the $120k/year we offer all the above, but also native in-article banners (between the content), 2 uniqually created articles that will go out to the 11k e-mail subscribers (and all the new subscribers during the year) as well as being on the website as articles.
We've up until now had affiliate links via affilaite networks to one of the biggest players in this field and we've grossed them between $100-200k/year just via a simple 300x250 banner and links in e-mail sequence.
My friend, for 15k budget I create lists that possibly will have more subscribers than that and give all the contact info to my clients.
I'd say your problem is that the offer is just not attractive enough. Yet, I know people probably would buy it.
However, when you grossed 100-200k with a simple banner, why don't you just continue with that? Sounds to me like you found a sweet spot and make the cardinal mistake of pivot when successful.
Just my 2 cent. Best of luck.
Because we gross that for the company, we get a 5% revshare. It's simply not worth our time.
You may have a larger list, but that's utterly irrelevant unless they will actually buy anything. We have a conversion rate of above 1% (orders from $3k up to $20k) and that's Before we've done any conversion optimization at all, and that's just on a 30-day cookie period.
Yeah, ok. We build such lists on client's custom demands. So, what industry are you in?
We're getting 10 000 - 20 000 unique clicks to website per month during the low season (all via google). and 20 000 - 30 000 during high season.
For the keywords we rank high, the google ad words costs are north of $1.5/click and the competition is fierce.