Facebook has announced measures to make political advertising on the social media platform more transparent. Political advertisers will have to verify their identity and location and their posts will carry a disclosure saying "paid for by".

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Facebook has announced measures to make political advertising on the social media platform more transparent.

The steps come amid allegations that Russian-backed groups used social media ads to interfere in the US election.

"When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they're running, especially for political ads," Rob Goldman, Facebook's vice president of ads, said in a blog post.

Facebook said it was expanding the transparency measures to all ads, and that they would all have to be linked to a page.

Users would also be able to view the ads any page was running, it added.

On Tuesday, Twitter announced similar transparency measures, including labels for election-related ads and more details about who funded them.

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