Replacing my Epson Powerlite 2030 bulb, so many options!

I'm sorry if this is asked a million times, but a search yielded nothing. This is the first time in 3+ years of owning this, that the replacement warning is coming on. I never thought there would be TONS of options to choose from!! I just thought it would be a singular option buy. What's the pros and cons of more or less expensive bulbs, and why do they all look kind of different? Any suggestions for anyone who has this projector? I don't use 3d if that has any warrant into buying a new one.

The projector says Bulb ELPLP 78