How important are product reviews?
I'm running a shop and now I'm thinking of adding product reviews using a third party service, but I'm a bit hesitant if it is worth it. What do you think?
Posted Nov 15, 2017, 1:23 PM UTC
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Not trying to hijack thread but i have a similar question.... I am almost done with a new store where reviews will definitely be major, and one way i aim to get actual customer reviews of my products is to offer incentives or discounts on my products. My question is ....before i get actual customer reviews, can i copy and paste actual customer reviews from a "review" website where customers have reviewed products that i will be selling just to start off before my actual customer reviews come in?
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They are extremely important. In this day and age and in ecommerce it's as important as anything else. You need to build trust in your product when selling online and social trust through reviews helps.
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Product reviews are very important as visitors read them before purchase.
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If you look at some of the top eCommerce companies today (Amazon, Rent the Runway, etc.) you’ll find that their unique Product Reviews systems are directly linked to their success!
Here’s a great case study that talks about how reviews and user generated content drive sales. The basic idea is that customers who are able to see and hear from other customers think your brand is more trustworthy (even if a couple of reviews aren’t 100% positive). This sense of trust drives conversions.
As a side note, I’m working on a tool in the product reviews space (Shopviews - Visual Sizing for Shoppers in the App Store) and am getting a small group of merchants together to test for free so if you are looking to try a new product reviews tool on your site, let me know!
-Nat
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Actually very important. Product reviews would be the opinion of consumers about your product, and if the opinion in general is bad, then that could affect your sales.
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This recent survey gives some good data on how important they are becoming: https://www.brightlocal.com/learn/local-consumer-review-survey/#Q17
Hope this helps.
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More important than your product description. What’s the first thing you do when you shop around for products on amazon? Read the reviews.