Marketing

Why has funfairtech hired a marketing team, if no marketing is beeing done? Not even a facebook page.

Posted Jan 23, 2018, 12:32 PM UTC

2346
YAKELO•

Funfair doesn't technically release until next month though. I suspect they don't want to start marketing until they can say "we have developed" instead of "we will (might) develop" like every other coin claims during their marketing.

From their last update back in December:

We are also fortunate to have Stefan Kovach join us, in a consultancy capacity, to help with the development of our business strategy, plus brand and marketing activities. Stef is an industry executive with a wealth of experience, having headed up the marketing functions of both PokerStars and bwin.party – two of the biggest brands in online gambling.

I promise, they have the people and when they start marketing you'll know about it.

My assumption is that once they've shown off their platform at ICE, the ball will start rolling.

28
Vengefulseven•

Agreed, Marketing before you have a working product is not always advised. I can actually respect a team that shows some restraint in this aspect. No promises are better than empty promises.

6
Renegade_Uk100•

Next Month, is a week away! And its now less than 2 weeks till the release at the ICE Gamming convention.

I'm sure that there are a lot of us who expected more Marketing/More Social Media content, a more in-depth road map for Q1 and Q2 (not counting the recent update of 6 bullet points as in-depth).

Many have been holding 7 months already, and I'm sure many of us just expected a little more from the Funfair company in the run up to release.

2
user1929OP•

I am so impatient right now! WOO!

1
abullbyanyname•

If they were marketing, you probably wouldn’t be seeing it because you’re not their target demographic anyhow. They’re B2B and market themselves by attending conferences and trade shows for now. They’re heads down getting their product ready for release. I think I speak for most investors when I say I’d rather they be developing the tech rather than marketing a product that isn’t ready for its intended use yet.

20
user1929OP•

I must admit i expect some media exposure is after the release. They are Worth talking about.

3
abullbyanyname•

Yes, but the release hasn’t happened. Patience. This is one of the most competent and qualified teams in the industry. If you don’t trust their judgement on how and when they should be marketing, you should not invest.

5
user1929OP•

i tottaly trust the Product.

3
user1929OP•

i was actually heavily invested in Gaming innovation Group. Sold all my Stocks and bought into funfair Tech.

4
LordReekrus•

Yeah... I don't know for sure but OP seems to be a little confused on what marketing is or consists of for something like FUN. If they were advertising in magazines or on TV or something for people to buy their token I'd be a lot less confident in the product than I actually am.

2
abullbyanyname•

Marketing can be a squishy term to be fair. But for B2B, it's doing exactly what the team is doing and what I assume they're doing behind the scenes. They're sponsoring and going to events/tradeshows and I'm sure they're working through their rolodex to sell contacts/online casinos on the concept. Good B2B marketing is rarely seen by those who aren't in the industry.

2
lysandersp00ner•

Completely agree, once the platform is live most of the marketing consumers will be see will be from the operators of casinos and affiliates, while FunFair focuses their efforts B2B

1
madscandi•

ICE is the marketing. Do you have any idea how much a stand at ICE costs? You will have to get that shit right, above all else, because the other attendees at ICE is the people they are selling to.

4
user1929OP•

I actually have no Clue what it COSTs.

1
madscandi•

The most expensive stands costs high six figures £. I have no idea what FunFair's stand is like, but this is a key moment.

3
Cnastydawg•

So basically the point of going to ICE is to gain more exposure and showcase their almost complete product?

1
madscandi•

ICE is the largest gambling exhibition in Europe and probably in the world. It is definitely the biggest one in the world with such a focus on online gambling. It's undoubtedly the place to gain exposure.

5
Avoidgoal•

Agree on this and also they targeting big casino as well as far as I know right?

1
areaka•

I think it’d be really cool to see FUN and BAT working together - sort of like the dynamic between Vegas casinos and the entertainers/promoters.

3
lysandersp00ner•

If it is easy to convert BAT to FUN instantly at time of play I could see a lot of people gambling at Fun casinos with the BAT they earn from viewing ads in brave browser

1
areaka•

I was thinking more along the lines of "live lounges" for players. It'd be an interesting way for operators to distinguish their platform from other FunFair casinos; especially in the beginning when the selection of games will be limited. Using the BAT token, they could book musicians or [insert your favorite Youtuber] for live performances that players are welcome to watch/listen/interact while they gamble using the FUN token.

Double down on FUN while John Mayer plays an exclusive, live acoustic set…sounds pretty sweet.

1
lysandersp00ner•

Very interesting idea! If you aren't aware there is a Vegas District that is being built on Decentraland that wants to have FunFair casinos and concert/comedy/theater venues. Here is the link to proposal https://github.com/decentraland/districts/issues/22

2
areaka•

I was not aware but am glad I am now :)

1
Dr_Bendova420•

Wait my amigo, Feb will be a blessing for Chinese New Year and also Q2 will be good to is just stop looking at it and HodL till June or July :-]

3