Is a PhD in Marketing a good choice?

Hi everyone!

(after I wrote this, I realized how long it is - sorry 'bout that)

So I'm a current undergraduate student, basically getting ready to start packing up my bags and move on to step 2 (i.e. final year). From my freshman year, I always wanted to do a PhD and work in either industry or academia after that, and so I'm trying to make that a reality now.

As a background, I am an Economics major, and took the qualitative track offered at my institution (they had both options, a more quant track and a more qual one). Thus, as far as Math is concerned, I took up to PreCalculus, as well as Basic Intro Statistics. Most of my program focused on economic theory and such (very theoretical elements), but mostly required Algebra and what not.

So, over the past few months, a random opportunity came up. Basically, I became interested in marketing, talked to a PhD program directorish faculty, and decided that I should take the attempt to apply.

Now, I've done okay on my Econ courses, but don't have a crazy math background as you can see. I took stats a while back, and so its pretty rusty, but that doesn't mean I'm not willing to learn it.

So, what is comes down too is this, I know that in Economics, PhD level individuals are super mathy. In Business, this is also the same (having looked over the answers to other question on Reddit) and just looking at academic business papers.

Yet, I had the opportunity to look at some marketing research papers, and they don't seem as mathematical as other fields (I guess what I'm saying is that other than advanced statistics, there is room in the field for people with less mathematical skills). Not all of marketing papers of courses, but maybe a good amount to make it a field that is more accepting to those without quant skill (room for good work). Economics certainly isn't like that.

In regards to math, the program I'm looking at has one course in particular, "Multivariate Data Analysis" - I did not see more math requirements than that. There are courses like finance theory and management and organization theory, as well as advanced research methods in social sciences - but thats all for math.

I think that since they are teaching it, and I'm not expected to know it again, a quick review of stats will be what I need to get jumping in.

So, for someone with a lower mathematical background, no calculus, etc., and given the program mathematical expectations in terms of coursework, would it be a good idea to go forward with the program? I think that I've done pretty decent in my Econ coursework, and even though I'm not the best mathematically, I think I will be able to push through the stats work. I know that in the future, not having a lot of quant will be disadvantageous in academia, but hopefully, I can make myself competitive on the flip side.

So basically, I just want to make sure I know what I'm getting into, and if this is a good step.

Thank you