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r/FulfillmentByAmazon•
KristapsIsGod

Looking for listing refinement and tips in general - advice appreciated!

INVENTORY MGMT

Hello everyone!

I've recently launched a beauty product back in August. 2nd product so far, didn't start with a giveaway, just got a couple reviews and started PPC (124% ACOS at the moment)

So far, we have a 5 star rating with 3 reviews, and sold only 20-30 units which is a little disheartening to start because my 1st product did better by doing around 120-150 units a month. I think it's a combination of a very competitive niche and the time of year as what I've learned is that it's slow around this time.

This time around however, I've wanted to do it right since I've learned more with my last product. I hired professional photographers, made sure to refine my bullets and listing, and now I'm essentially looking for any further tips to help increase visibility and rank.

My goals are to get more reviews and lower my ACOS. I would love for a 2nd pair of experienced eyeballs to check my product out and provide any feedback. I want to hear it all!

Please PM me and I'll send you my product link. Thanks for reading.

Posted Sep 26, 2018, 5:50 PM UTC

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KristapsIsGodOP•

I'm looking into FB/IG/Pinterest advertising, I wanted to get a couple reviews going before that but now should be a good time. From my understanding, most of my ad spend comes from a single broad match keyword which is essentially the product, for example "tennis racket", which is why I've kept it so far. It's by far my largest amounts of clicks as well.

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FitLime•

When you say you've refined your bullets and listing have you done in depth keyword research? Is the title also optimised for keywords?

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KristapsIsGodOP•

I've used various tools like wordtree and other services to help make my bullets, mostly ensuring that the proper keywords are in place and that my bullets are readable and not stuffed with keywords.

I'm struggling with optimization since I have such little selling time and frankly not sure what a "good" listing that is optimized should look like.

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FitLime•

I've not used Wordtree. We generally use Helium 10 and also look at Google Adwords, Amazon autocomplete terms etc.

The two things that I've found work the best are: reviews, obviously, and best seller badge/Amazon choice badge. The latter makes a huge difference to our sales. Tricky if you're just starting out though. I look for quieter categories, although they have to contain at least 100 products to qualify for BSB.

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KristapsIsGodOP•

Thanks for the tips, I'll look into Helium10!

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fbaAllDay•

Use the customer search term report (reports -> advertising reports) to get performance data for your auto campaign. Check to see whether you are getting conversions on unexpected keywords or if strategic keywords are failing to convert. Both of these scenarios can give you additional information on how you should update your listing. It's basically free market feedback. Also be sure to use this data to add negative keywords to your campaigns. This can really help ACoS

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