Noob question on GPU + CPU ideal combinations

Hi,

I'm not really sure how to properly phrase my question as I consider myself a novice when it comes to putting PCs together and I haven't been following the scene closely since I last built a PC (6 years ago).

Price aside, is there a benefit in pairing an AMD graphics card with an AMD CPU? Do they play nicer with eachother because they are both made by AMD?

Thanks,