How would you this 'SAAS' service?

Hey!

I've just started working at a small company (10 employees, $1.2m annual revenue).
We're in time-tracking/employee management (planday and the like are our competitors).

We're entirely focused on the Swedish market, but we're 100x smaller than many of our competitors.

My question to you is, how would you market these kind of services bearing in mind that we're so small?

PPC was my first thought, but in Sweden there are roughly 1000 searches each month for our services ($10 cpc).

What the company has done up til this point is just cold calling and booking apointments. But we're focusing now on doing digital marketing with a focus on lead gen through content, ppc, social, etc.

Posted Jan 28, 2019, 8:10 PM UTC

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ItsPersonalShetOP•7 yr. ago

Edit: Topic (header) is wrong (should be How would you market...)

Bluebuilder•7 yr. ago

Messaging wise, focus on delivering employee services that meet local Swedish laws and language, along with local support in native language and time zones. There are plenty of ways to target your digital marketing activities to localities using platforms like Google and LinkedIn.

Also, look for Swedish native podcasts that serve IT and business tools audiences and ask them how you can participate, then you will have some additional assets to use in your digital marketing campaigns.

Also, it's typically written SaaS, not SAAS. Good luck! :)

briancarter•7 yr. ago

Even though we do more Facebook ads than Google for clients, I've done Google since 2004, and I would say without question that, if you can afford it and get it to convert, Google Ads should be your #1 choice. It may not be a lot of volume, but they're highly qualified, and the ROI from that can pay for other marketing channels. And it will teach you what is persuasive for the market in terms of content and copy.

And then... Not knowing the Swedish market, you may know better than I what your prospects are looking at. Get seen wherever they look most.