Impressions of Keyes Realty?
Hello all, I've been visiting a couple different Brokerages lately, I'm in my third year, love my brokerage but it is rental based, and I'd like to do primarily residential sales (of course). I've sold about 6 houses now and am pretty comfortable with the process. Out of KW, C21, and Keyes, so far, I'm most attracted to Keyes as it's more homegrown, not corporate (I'm not a corporate type) FL based, and they told me what I wanted to hear, which was that if I want to join up, they have leads and action for me to hit the ground running with. The other brokerages really scared me with all their talk about how they basically just train me to be a cold caller. Yuck. Not why I joined the business.
My current Brokerage keeps me extremely busy with walk in leads. It's lower amounts when they move in but we do a lot of volume and a tiny percent I can sell a house to. Also the Renters that were ready to buy the next year come back. So it is hard for me to wrap my mind around leaving a Brokerage with work for me to do, to join a brokerage where they just want me to chase listings. I actually enjoy being a Buyers Realtor. Is this a thing? A Realtor signing up and the Broker has buyer leads hot and ready and needs agents to chase them? The way most of these Brokerages seem to ONLY talk about the pursuit of listings makes me wonder if a Brokerage that has lots of buyer leads ready to dispense is not realistic.
Posted Apr 17, 2019, 2:11 AM UTC
Obviously, this is very market specific.
That you are experienced will be attractive to all brokers. Doing low results busy work is nice, you are making contacts, but if that is not where your heart is, you either need to make a better choice where you are, or make a change that makes sense to you.
I am not a fan of KW or Exp, they are wanting to get people under you MLM style, which is not why I got in the business.
Exactly, I am not into the pyramid structured brokerages. I was speaking about Century 21 however when I said "c21". I didn't choose them because they split there commission 2x. First a percent goes to corporate, then you get your split... then the recruiter was way to persistent. Turned me off. If it's so great, why pursue me so doggedly.
I don't want to call my current work "busy work" I make 60k last year, it was honest work and many of those small young families I helped out fell in love with me and they way I work and will return, a few already have, but I am not dumb, I see the Realtors around me that scoff at working a rental and can't deny... that MUST be the place to be. Where my hands ONLY touch Sales and Listings...
The busy work comment was in response to you saying high volume and a tiny percentage I can sell a house to. Most Realtors in big markets start in rentals, and obviously you are banging it out.
The franchise fee does factor in, it really adds up. When I travel, there are some places that you hardly see a big franchise sign and Florida seems to be that way. I have not been to Miami, not spent much time in Orlando, but along the Space Coast, Ocala, Jax, Tampa - it seems most of the RE signs are for 'Manatee Realty' and other independents. Maybe that is what you are finding in your research and that you do not need a franchise logo to be successful.
Would your current brokerage let you make a shift from rentals?