Broad Match Keywords better than Broad Match Modified? Experience?
Whats your experience with Broad over BMM, is Broad actually the one to go for?
I'm seeing that my broad match keywords are performing much better than the modifier versions, and unsure where to go from here.
All of my campaigns bar a couple are in a BMM - Exact - Phrase ad groups, but seen some Broad only campaigns are firing much better
Posted May 22, 2019, 8:36 AM UTC
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