r/PPC•
ClassicCT

Broad Match Keywords better than Broad Match Modified? Experience?

Discussion

Whats your experience with Broad over BMM, is Broad actually the one to go for?

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I'm seeing that my broad match keywords are performing much better than the modifier versions, and unsure where to go from here.

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All of my campaigns bar a couple are in a BMM - Exact - Phrase ad groups, but seen some Broad only campaigns are firing much better

Posted May 22, 2019, 8:36 AM UTC

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[deleted]

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StevenAU•

Its an anomaly or you’re missing something.

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pokingpeople•

Are you using a smart bidding strategy for broad campaigns? If so, then yes it’s possible for broad to out perform BMM. As then the broad keywords tap into other search term opportunities that are not targetable thru the other match types and has a farther reach.

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