r/changemyview•
apste

CMV: Rainbow Capitalism is a good thing.

Rainbow Capitalism is where companies change their logo into rainbow colors and march along with gay pride in order to appeal to the LGBT community. There is much criticism over this because many feel like companies are only doing this to appeal to that demographic without actually having contributed to their struggle for equality and that they are only in it for the money.

I hold the position that even though they might only be doing it to sell some more products, this would certainly be a good thing. This is because corporations have identified the LGBT community as a demographic worth pandering to and that companies now have an economic incentive to support gay rights. It is definitely an enormous step forward in my opinion, since in some alternate universe it's also conceivable that companies would march along anti-gay rallies to sell more products.

Posted Jun 4, 2019, 1:49 PM UTC

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