SCE - Critical Peak Pricing (CPP)

I just logged into my SCE account (power bill) and I was notified I need to set up a contact person for the SCE Critical Peak Pricing.

This is what it says CPP is: "You are eligible for CPP. CPP provides four months of summer season bill credits in exchange for higher prices during 12 annual CPP events. When called, CPP events are from 4 p.m. – 9 p.m. on non-holiday weekdays, usually occurring on the hottest summer days. By reducing your electricity use during CPP events, you can minimize the impacts of these higher prices."

Anyone else get this? It says I am "eligible". Is there any way to opt out? My townhome has horrible insulation so it is insufferable during hot days unless we pump the AC. Looks like this is going to be an expensive summer...

Note: I'll give their customer service line a call when I'm off of work...just curious if anyone else here might have experience / know what this program is all about.