The NHL's Arizona Coyotes and ECHL's Rapid City Rush are also sponsoring a car this weekend.

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The Rush are sponsoring the 77 cup car. Spire is a minority owner in the Rush.

It's appropriate that the Coyotes are sponsoring a back marker team. All kidding aside, that's a badass car and I hope the best for the 77 and the Coyotes! They shouldve tried to get Oscar Meyer to sponsor that car as well because with Kessel on the team, their hotdog budget went sky high!!

It seems like all the hockey teams wanna sponsor a car this weekend.

I'm a big ECHL fan, so it's cool to see the Rapid City Rush sponsor a car. I'm a Fort Wayne fan and have seen Rapid City many times. Rush were in the CHL before going to the ECHL. The won the President's Cup (CHL) in 2010 as well. They play in South Dakota and named after Mount Rushmore.