I totally forgot about this stupidity link between Ant and Joe...

I think it was Ant who came up with the "back to obscurity" line and Joe took it, and if I remember correctly Ant would say it when he blocked people on Twitter. I didn't think of it at the time, but I think Ant's boomer mind thought blocking people meant nobody else could see their Tweets or replies to him, just like Joe did. He really thought he was silencing people.