How do you determine retail price of an item after manufacturing?

Is there a general percentage you use? Or is it more aligned to what you can afford to sell the item for?

Posted Sep 26, 2019, 4:54 PM UTC

15
kev_morales93•

Price it according to the market price .. if you can make the quality better then price it higher .. people who want better quality will pay it .. and if you can’t make enough profit if you price it at the current market price then you have to find a way to cut manufacturing costs

2
clearcoatscrubbing•

This how I would break it up to price one of my products.

Rent $1000 per month Utilities $300 per month Product cost per 1000 $1000 Total $2300 ÷ 1000 units = $2.30

If I sell the items at $10 I could expect a profit of $10,000 gross - my costs = $7,700 profit.

I just threw up these numbers as an easy way to see a simple calculation. If you have employees, you have to factor their monthly wage as well or if you are shipping the products, factor in shipping supplies.

You didnt mention what you are offering, so I just did a super simple explanation. I dont want to get roasted here.

2
Markiskus•

Assuming this isn't some ground breaking completely new concept product with literally 0 competition; you need to see what the market is already bearing in terms of price, then calculate margin. After determining that, find out where your product fits in terms of quality and design and mark up or down as needed. Best way to do that is knowing your customer. How much money (on average), do your customers have and are willing to spend based off their existing spending habits. Cost plus pricing is not recommended generally.

2
JustALinuxNerd•

Depends on the product/industry/competition. I've typically seen "Your manufacturing cost" * 4 = MSRP. If it costs $10, MSRP would be * 40. Doesn't mean it applies to your business.

1
LinuxLowell•

Should be based on the value it provides to customers. Type "value based pricing" into your favorite internet search engine.

1