HipsterMustachePlaza Midwood•

That logo makes it look like they sell mattresses to millennials online

34
thebuiltclt•

It's fine. I happen to like purple so that's a plus, it's otherwise a perfectly decent mass corporate logo.

5
cbdlipbalmCotswold•

I’m on the fence with the logo and color scheme. The font is OK. I’d like to see the rest of their branding, ads, etc.

1
lykedoctorDilworth•

although it's different i can't not see the Tori Burch logo

5
american_cheese•

Not feeling it. And that little curl on the R is bothering me for some reason.

4
nygmattyp[Northlake]•

I like it. Purple is a good color, but many people will associate that color with Ally. Very clean and modern looking, which is a breath of fresh air compared to the dated BB&T and SunTrust branding.

4
postcardigans[Cotswold]•

Looks like a logo you’d find on luggage.

3
mjedmazgaQuail Hollow•

Looks kinda like "Truish" to me, which is a lot like Truthiness. It's not exactly quite what it is but it's not what it is not, unless it is.

Does not particularly instill trust regardless. The name is bland and over-thought.

3
Smuggling_Bacon•

Someone got paid for this rebranding

2
xampl9•

Looks like the symbol for an electronic component.

2
penguinfury•

How does the ABV% and calorie count compare to Truly?

2
TechnicalExampleUptown•

Colors remind me of Ally. I like the new look but it doesn't scream "I'm a bank" to me...

2
bentakeworld•

What happened to the lawsuit?

1
Freedom528OP•

They likely settled/paid Truliant a hefty sum

2
bentakeworld•

I wondered.

2
Krambazzwod•

Total rueage. Totally.

1
thunderwurst_noine•

Ally colors, Truliant name, Tyler Perry logo.

You have no idea how limited the intelligence and creativity is at BB&T. The leadership at that bank is truly awful.

1