Millionaires On Social Media

This is just a random thought guys. We can see a lot of people on social claiming how rich they are, tagging themselves as millionaires. Some are known people/celebrities who undoubtedly rich. But what about the others?

Please don't get me wrong, I know it's none of my business. I'm just curious. Are some YouTubers just claimed that they're wealthy as a clickbait to gain more viewers and followers to monetize their channel? They have been claiming they're living low-key yet there they are bragging what they have and how rich they are. If they're called social media influencers, what good influence they provide to all people whether rich or poor?

Just a thought...