CPM for a video went down 37% in one day. Can someone help me understand why?
These stats are for a single video that's been blowing up over the last couple of weeks. I just got partnered recently so I'm not yet familiar with how things work. This is just weird to me so I'd appreciate input from someone more experienced.
| Total views | Total monetized views | Playback-based CPM | Revenue | |
|---|---|---|---|---|
| Jan 2 | 13k | 6k | $4.29 | $15.49 |
| Jan 3 | 20k | 7k | $2.71 | $12.58 |
My views have been growing and I was expecting the earnings to grow with them, but this is the first day that the views are considerably higher than the previous (7k more) but the revenue is less.
I've checked to see if I suddenly got an influx of views from a low CPM country like India, but on both days a majority of my viewers came from the USA and other good CPM countries.
Posted Jun 4, 2020, 11:48 PM UTC
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