¿How to get my products to contend for the buy box?

I am a new seller (first month) with about 15 FBM products of assorted categories, and none of the products seem elegible to have a buy box. All the products show the "available from these sellers" legend even though we are the only ones selling the products in most cases.

What kind of steps do I have to take to fix that and have the buy box and be able to use ads?

Will sending products to FBA help? Will it help only the FBA products or the whole line of products even those that remain as FBM? I guess I am asking how much of it is Amazon just qualifying the seller and not the individual products? I need to accelerate this asap.

How long is the process to get buy boxes by just sitting on it and wait for people to buy? I've only uploaded products this last week and have about 50 views at the most for a couple products.

Any advice is welcome.

Posted Jun 26, 2020, 6:36 PM UTC

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pender81•

New accounts usually have to wait 90 days to be eligible to get the buy box.

2
DebunkoOP•

Is that a strict rule? Absolutely no way to get it sooner? Absolutely no way NOT to get it after 90 days? Or is it an general observation?

1
pender81•

It is a rule (certainly in the UK where I am) but it can be overturned. We have an account manager who did it for us. If you don’t have an account manager you will have to ask Seller Support although whether can/will do it for you I don’t know.

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amehta88•

Idk but my buy box win is around 56% and it’s been 6 days since launch 🤷🏻‍♂️

1
DebunkoOP•

How did you make that happen? What kind of products do you sell? Is it a personal or business account? I assume it's FBM right?

1
amehta88•

Idk dropped to 24% now electronics mostly and fbm yes

1
ctsub72•

I didnt think FBM was eligible for Buy Box

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DebunkoOP•

FBM products are totally elegible, it's just we are not elegible because we are too new, with no reviews or sales.

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ctsub72•

I've been selling over a year now. I'm often the only seller . Perhaps I need feedback

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DebunkoOP•

Maybe you don't have enough sales. It's about the algorithm realizing you are legit and won't make Amazon look bad. That means no delays, returns, and nothing that makes buyers have a bad experience.

If you are ok there mayb you just need to do a lot of ads.

1