Yeah I'm a bit lost too. Examples would be nice.

I'm not really sure what you're looking for?

Martin Parr and Chris Buck comes to mind.  I'll let you know of others when they come up.

http://www.davehillphoto.com/

And if you mean this kind of look. Yes, it´s not easy to produce at home. The lightning is fairly involved and there´s lot of post-production.

Also is it hard to mimic these types of photos in one's personal photography of friends? Ofcourse I am aware they won't look as good as the pros - it's just for fun!! :)

Hey r/photography!  I love quirky editorial photos of things and people because they make me smile.  They seem to be hard to find though outide of fashion photography.  Can someone point to a great photographer for me to look at?  