Anybody see this yet

Honestly, it seems to me like it's the other way around. I didn't realize that JBP is a fucking terrible liar until I saw his segment where he shills for his daughter's meat-only diet on Joe Rogan where he clearly sounds like he's bullshitting, and where following his tone suggests that he isn't even invested in the lies that he is telling. Since then, it's become a lot easier to sense when he's likely being dishonest or unnecessarily hyperbolic by his tone and his facial expressions.

That clip really helped me to come around to the idea that Peterson probably isn't being deceitful or subversive with most or all of his positions (though I'm still not very certain at all about what I really believe was his motive for speaking out so publicly about Bill C16 or w/e it was called), he seems just to have an odd perspective that isn't especially easily understood and, in my opinion, seems to be built on a controversial (as in I could argue forever over the lessons that he chose to take from prominent philosophers and authors to found his worldview on) and shaky foundation.

Also, I don't know that I even possess the imagination necessary to have any decent guess as to why he goes out to shill for his daughter's diet when most people seemed to reject it from the get-go, despite the fact that he had already achieved fame and great reputability to some large groups. Was it to gain his daughter some prominence as an online figure? If so, then why? Or does he just have a significant stake in Big Beef, or something similarly ridiculous? I'd be happy to hear any suggestions.

Well it sure as shit isn't for the food