HoN vs LoL, Lead Generation, and where S2 is seriously lacking (and how to fix it).

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An idea that stuck out:

"One idea to fix the 'tough sell'

1. Create a lead generation campaign - require user to submit e-mail. Make them verify their e-mail address.

2. Send user download link.

3. If user doesn't download (only a small % will) send then another e-mail shortly thereafter highlighting 'free' and 'earn coins'. Show user monetary value of their earned coins by playing.

4. Finally and most importantly, send weekly, monthly updates on new heroes and shop items REMINDING the user how many coins they have.

5. For users that have tailed off in their gameplaying, send them a link to a MatchID of a game they kicked ass in. No really, how awesome would that be."