I was (most unfortunately) born with hooded eyes. What techniques can I use for using eyeshadow so it doesn't look tacky?

Every time I've used eyeshadow in the past I look like a drag queen, which has been extremely frustrating.

I think I have pretty eyes and since I wear glasses as well, I want to play them up.

Any advice as to ways to accomplish this?

Also, should I avoid brightly colored eyeshadow?