AMA request. Anyone heard of or seen "Ookie Cookie" go down in real life?? possibly NSFL

I was reading through the news today and saw this article.

http://rivals.yahoo.com/highschool/blog/prep_rally/post/Hoops-hazing-back-in-crosshairs-after-disgusting?urn=highschool-wp9312

I've heard of Ookie Cookie, Ookie Cracker, or Crusty Cracker before. However, I never thought in a million years some one would ACTUALLY play this "game" Anyone else ever see, or hear of shit like this actually happening?