What's it like going into Bioinformatics now?

I've looked at the subreddit, been nervous to post this, because I don't want to make this too similar to other posts. I've come across a few, "How do I get into bioinformatics" type posts. What I wanted to know was what the field is like when you're actually in bioinformatics.

So, say you get a Ph. D. in bioinformatics. What's next? How much of the field is currently academic vs. industrial (not sure if proper term, but working for pharmaceutical companies, Monsanto, that sort of thing in latter category).

I don't want to give out too much info about myself, but I'm in 2nd year of undergrad, doing Biology and Computer Science. I'm doing some work with a professor in evolutionary biology in terms of research experience.

I was also wondering if there was any tips from people later on in their career paths about what I should aim to accomplish during my undergrad. My general impression is that getting a Ph. D. is valuable in this field. Does anything beyond standard trio of good marks, good extra-curriculars, good research experience apply to getting into good programs later on?

More or less, I'm looking at the gaping chasm of my future in front of me, and I'd like to get as much info about what I'm getting myself into now rather than later.

So, I guess even general impressions of your current life, the path that brought you here, what excites you/worries you about your future as a bioinformatician would also be relevant.

I would be truly appreciative of any information you could provide. I think it's pretty awesome reddit even has a r/bioinformatics subreddit.

TL;DR -- Verbose undergrad desires info on what it's like to be a bioinformatician BEFORE he becomes a bioinformatician. Would like all of your secrets.

EDIT: For those that have not become bored of my (written) voice. So far, my programming experience extends from high school. I know Python, Java, and am working on C. One of my courses has also familiarized me with R. Motivations for getting into Bioinformatics is I always wanted to be a biologist growing up, discovered programming and how FUN it was in high school, realized I didn't want to do much else in my life, but also didn't want to abandon biology, which had more or less occupied my imagination from years 5-now.

EDIT2: Going to sleep now. It's been an absolute pleasure interacting with you guys (and possibly girls), I really hope some more people can contribute their thoughts, this subreddit is incredibly valuable for someone that is just beginning to get into this field.

EDIT3: Just wanted to thank everyone that participated in the post. It was informative, encouraging, and interesting to me. I'm also glad to have found a community of individuals willing to help those who are just starting along a new path. If anyone stumbles across this post in the future, I'll keep on checking it for a while, just wanted to get my thanks out now.