So, /r/Minecraft, how and when did you discover/find out about Minecraft?

Title says it all; I'll start. It was about last year, and I was at a mall and a dude was on a laptop at Starbucks and turned to me and semi-shouted "LOOK, IT'S HEROBRINE, DO YOU SEE HIM!? RIGHT THERE!" I looked and saw a world of blocks, I was intruiged. He then told me all about the game while I waited for the line to die down so I could get a gift card. How about everyone else? NINJA-EDIT: Added the last year part.