r/CFB•
soclear1700

Could NIL lead to corporate sponsorship for collegiate sports teams in which the contract revenue is distributed to the players themselves?

Discussion

I.e. - Nike or TikTok get a NASCAR style patch on the uniform for $5M/yr and that money goes to every player, essentially weaponizing the schools themselves to offer guaranteed money to those kids who aren't even star players. Essentially bypasses kids having to do the work and maximizing the leverage and knowledge of the Athletic Departments themselves.

Posted Jul 1, 2021, 12:10 AM UTC

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