Who is the audience for Brock Lesnar?

This is not a shitpost—I'm genuinely interested in hearing from people who enjoy Brock Lesnar's modern runs. My viewing pattern just happened to have gone around his original runs in WWE.

Obviously, he's a phenomenal athlete who is impressive to watch. He certainly has a physical charisma, but I've never been able to see the storytelling potential. He comes back every year or so to do the same bare bones program, and Paul Heyman can only carry the narrative weight so far. I guess part of the appeal this time around might be the potential conflict between Lesnar and Heyman.

Another thing is Lesnar just doesn't like the business, and you can read that all over him. It would be hard for me to get invested in his matches and story lines.

So do you guys just like seeing the big monster destroy everyone in his path? Or see the big monster get taken down? Or do you just like seeing the epic physicality in action?