Accessories Startup

Hey all, just needed some insight to a project I am working on with a partner.

We're working on an accessories company, focused on stainless steel chains and bracelets for the initial launch with about 8 items, 16 SKUs (different colors). What I've come to realize is that we are not necessarily offering a solution to a problem. We do revolve our products around quality and offer it at competitive price points (average $50 a piece). Our goals are to have a good brand perception through quality photos, content, and overall have attractive social media pages. We will generate an audience through our socials along with paid ads and will reach out to a lot of influencers for gifting while managing email marketing campaigns.

Am I on the right track here, are there things I'm doing wrong? Please let me know, thanks!