Why do companies make you enter a code off a package in order for them to donate money?
Maybe I can explain what I mean better here. So many companies make their packaging with a code on it a few times a year. If you go online, enter that code, they will donate x number of dollars to a charity. Each company has a 'max' it will donate if you read the fine print (up to x number of dollars).
My question -- if they are already willing to donate $250,000 why not just save the time and aggravation and donate the money without making us remember to enter said code, etc.?
Posted Mar 22, 2012, 1:54 AM UTC
13
Because they want you to buy their product
This and they want you to put in effort to get the donation done. Ie you think "I have to cut this pepsi bar code off!" This way you have a positive feeling about not just the work you did to get the donation made but also about the product you consumed. They're hoping in the future you'll carry this good feeling with you so you buy their brand more often.
I understand that, but say it's doritos and I buy them non stop anyway. I'd rather keep buying them and not have to remember to cut out something or type something in to know I'm helping. My biggest one is the yoplait yogurt lids each morning. I have a pile of 10-15 sitting on my desk at work that have already been licked all over by myself about to be mailed out for the $0.10 cents each one gives to charity. Ugh.