Lucozade plugs on Sky

Did anyone see the interviews on Sky sports F1 just now? It was a 10 minute interview segment with some drivers in Malaysia and the amount of Lucozade advertising was ridiculous.

The Sky interviewer asked Jenson about his new drinks sponsor and the importance of being hydrated, which I thought was okay because at least it's relevant to the heat at KL. Then when interviewing Lewis he asked about the importance of hydration and plugged Lucozade again (Lewis seemed surprised by the questions). Finally they interviewed a Mclaren engineer, whose name I can't remember, and spent a while talking about the importance of Lucozade during the race!

I know I am over-reacting, but it is annoying to sit through 5 minutes of ads to get to an actual f1 segment and all they do is advertise a drink instead of spending more time asking proper questions. /rant