How is Suave's Styling Paste?

So I took a trip to Wal-mart looking for hair styling products. I found American Crew Pomade but it was $16 ಠ_ಠ.

I saw this: http://www.suave.com/products/Men/Styling/styling-paste.aspx

And it says it's comparable to AMERICAN CREW® Defining Paste. Is there really a difference/comparable or is that just marketing techniques?

If you've used it before, how does it compare to American Crew products? Is it on par?

Thanks.