Latest video included LTT's adsense from January. Extrapolation in comments
Posted Feb 1, 2022, 11:14 PM UTC · locked
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Surly an editor forgot to censor this?
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Now we can use that pie chart they released for their percentage of revenue and figure out exactly how much money they make. Why? Because you can.
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Screenshot from LTT's latest video on comment spam (8:38). Assuming Canadian dollars, $292k per 81m views is around US$2.84 cpm. If that's representative for 2021's billion views, that's $2.84m annually. The other channels get around one-third the views, but maybe a little less cpm? I added 25% ($3.55m) to err conservative.
Using the recent piechart, adsense was 18.1% of 2021 revenue, which comes to $19.6m. This includes:
It’s amazing how far they’ve come from their startup days. But also, I’m wondering how much profit small teams like MKBHD or Unbox Therapy make. LMG has so many employees to pay whereas the smaller guys have so much less overhead.
MKBHD showed his CPM a while ago at a similar $2.70. He gets about half the views, fewer sponsors, etc but you can make some rough estimates. The sheer numbers of impressions are a bit absurd to me though: 1 billion views in 2021? LMG views will soon exceed global population. Then again YT recently celebrated 1 trillion views of minecraft, which is over 100 videos per person on the planet, maybe 1000 per person in a narrower demographic.
assuming 1 in 10 people binges minecraft videos is bold. it might be one in 10 people in the developed world <30
One thing to note is that January tends to be a lower month for ad revenue over the rest of the year (which is why a lot of creators take time off in January), so this could be considered a conservative estimate when extrapolated to a 12 months.
Wait how is 4.2m 14.3% of the total when 2.8m is 21.4? Sorry I might be dumb.