CVC Capital and Beach Volleyball
CVC Capital and the FIVB joined forces to create their new Volleyball World brand. Part of that is the new Pro Beach Tour which starts next month. I put a lot of work into researching this blog post. If you are curious about what the investment giant's move into volleyball will mean for fans, check it out.
Posted Feb 2, 2022, 7:56 PM UTC
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Great breakdown and article. Thank you! Pros and cons to the “market the stars” model, we shall see if that brings more fans….
Thanks. All we can do is hope for the best. If this causes the sport to take off, it is better for everyone in the long run. At this point I can understand why some players are nervous.