Programmatic Guaranteed Vendors?
I know AdSlot and they’re good. But was wondering if there any other PG vendors left out there?
I’m mostly just curious because I remember iSocket got bought with ShinyAds…. which is now Magnite, so now is it just AdSlot?
Thanks all.
Posted Apr 6, 2022, 7:51 PM UTC
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What's the use case exactly?
Not for me…. just curious if there were independent vendors still in the space after those three companies. I remember there was a moment where it was going to be huge, but pub sales teams were afraid of it.
Someone just told me that Pubmatic and OpenX have it too. I didn’t know that.
What were publisher sales teams afraid of exactly?
Well, they were afraid just like when RTB took over.
If I’m a Sales person and my Walmart account starts buying inventory through an interface instead of my paper IOs, do I get the commission for that? Does it apply to my sales goal? And eventually…. Will they even need me, or a sales team?
Those were and are valid questions. The role of the media sales person has changed dramatically. There definitely isn’t as many traditional media sales people as there were before.
thats because there’s not as much traditional media
That's a fair question. I'm trying to answer this myself. Sales people certainly still have a role in drumming up business when self-serve is offered. The thing is, self-serve allows publishers to massively scale their direct ad sales and saves sales teams time by cutting out manual insertion and reporting. At the end of the day, self-serve should help them to their jobs better. I suppose the question is, how can compensation for sales people evolve from a basic commission model to fit the new model?