What’s going on with Huggy Wuggy the game right now?

https://youtu.be/M9Q0KiF_JjE

I’ve been seeing these videos a lot recently and I’m confused what’s going on. I haven’t kept up with the latest horror game in a while, so I haven’t played Poppy’s Playtime yet to see what the whole deal was about. A couple of my younger family members won’t stop talking about the game though since it came out.