Sequential billboards contained messages that expanded a theme by adjusting the billboard over time. To promote Stevens's Foreigner album, the billboard first presented an image of the album cover superimposed over a serene view of paradise. A small figure that resembled Stevens seemed to be slowly painting out the album until, over the course of a few weeks, the artist had metaphorically escaped the music world and found nirvana.
Sequential billboards contained messages that expanded a theme by adjusting the billboard over time. To promote Stevens's Foreigner album, the billboard first presented an image of the album cover superimposed over a serene view of paradise. A small figure that resembled Stevens seemed to be slowly painting out the album until, over the course of a few weeks, the artist had metaphorically escaped the music world and found nirvana.