Which of these two video cards should I get?

I can't decide between these two cards:

http://www.newegg.com/Product/Product.aspx?Item=N82E16814127672

http://www.newegg.com/Product/Product.aspx?Item=14-130-779

My case is an NZXT Phantom, so airflow won't be a problem for either of them. Which one do you guys think I should buy? Or should I get something else entirely?

Edit:

Or maybe this?