How far (both in constructed and in terms of price) do you see Thundermaw Hellkite going?

The card is currently $20-$25 and people are starting to talk about it being "the chase rare" of the set. How much do you think the price will go up, if at all? What kind of impact do you see this card having on standard when the titans rotate out? Where is Waldo? Why is the art on the card so awesome?