r/auslaw•
MungoBro

Seeking advice in regards to branding laws

Okay so long story short I am thinking of setting up my own short term small business involving caps. We all know the 'New Era' caps with baseball, NBA, NRL etc team names/logos on the front. I currently have a source that sells basically unbranded versions of these caps for fairly cheap if you buy in bulk. What I would like to do is to start my own brand up, getting my source on board and embroid + sticker the caps with my own custom logo (whilst still keeping the team logos).

What I want to know before I go ahead and make a mistake is:

  • Am I required to seek permission of any teams I use in order to use their logo/name?
  • As the hats are obviously fake, once rebranded are these okay to sell?
  • Due to cheap costs and this only being a small business I would be able to undercut New Era prices by over half, could this land me in trouble with them if it so happens that the business takes off?

Posted Jul 10, 2012, 6:57 AM UTC

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