I commonly see it’s important to have a unique offer to tip the scales in getting someone to make a purchase - free shipping, % OFF, BOGO, etc.
On my site I offer a % discount for signing up for emails and free shipping over a certain purchase amount. It seems like any offer in an ad such as those would be redundant and not likely to make someone buy.
What would be a good “offer” to use in an ad?
A higher percentage discount than the email subscription? I’d be worried about losing e-mail subscribers.
Free shipping on all orders? Seems like AOV would suffer?
Any other offers or suggestions?