LuckMaker

I'm a fan of the Metroid games, but there is a legitimate case to rename the genre based on popularity.

I want to get a pulse on how aggressively people use bid adjustments to influence their search campaigns. I've never gone out of my way to compare notes but generally, what I have followed when looking at segments like device, location, day, and time is:

• +- 5%, clear minor correlation to performance
• +-10%, clear correlation to performance
• +-15%, clear major correlation to performance

Is that being too timid or in line with what other people do?

Also, how many people here use bid adjustments on observation audiences, and how bullish are you on those? I'm posting this because when I was reviewing some data, I realized we had added a bunch of observation audiences to a B2B account and

I have a Google Ads search campaign for a B2B client with a subpar website and decent laranding page we designed for them. I know site links do a lot to help campaign performance, but in this case especially (as well as generally for other clients) I don't want them landing on any page other than the landing page

How do you tackle this? Would appriciate some advice.

I need any advice anyone has on how to avoid taking stupid actions I will regret later while hypomanic/manic.
I will share context about my situation, but I won't get overly detailed about why I'm asking for advice. I was diagnosed with bipolar 2 at age 12, and I've had to learn coping strategies to scratch and claw to where I am in life now.
When I was struggling to find my place earlier in life, my bipolar was heavily skewed towards depression and hypomania bailed me out of far more situations than it caused trouble. It was so helpful that it got to the point where, in college, I intentionally altered my sleep and triggered a hypomanic state a few times during some of the most

I need any advice anyone has on how to avoid taking stupid actions I will regret later while hypomanic/manic.

I will share context about my situation, but I won't get overly detailed about why I'm asking for advice. I was diagnosed with bipolar 2 at age 12, and I've had to learn coping strategies to scratch and claw to where I am in life now.

When I was struggling to find my place earlier in life, my bipolar was heavily skewed towards depression and hypomania bailed me out of far more situations than it caused trouble. It was so helpful that it got to the point where, in college, I intentionally altered my sleep and triggered a hypomanic state a few times during some of the

Looking for some advice on how to properly align expectations on clients with unrealistically small budgets.

Relatively recently I started at a smaller agency where I have been taking over from a freelance partner due to client growth and a need for better internal communication. My agency has historically been stronger at other services such as SEO and email marketing and PPC has been an area of weakness for them.

Clients are either B2B or lead gen and it is apparent that expectations have not been properly set. With the Google Ads CPCs for these verticals, a fair amount of client budgets will only get them 2 to 5 clicks per day since they haven't had expectations properly set. I am talki

I recently found this subreddit after making some silly decisions due to an extended period of hypomania that have had significant negative consequences on my life. I was diagnosed at age 12 and spent my 20s with the idea that my bipolar was something I could overcome. I thought I had learned to manage it, and that me completely blind to a harsh reality check.

Looking more online and seeing how normal it is for people with Bipolar to mess up their lives, how bipolar people have 40% to 60% unemployment rate (according to a US study published online) and reading all the struggles posted here has started to make me feel hopeless.

Can we share some positivity? What goals have you achieved de