I run a small business in Australia that provides branded gifts and products primarily to business customers (think promotional products, but a bit more upmarket). Have had some success in the past with niche campaigns, but due to market dynamics demand in those spaces has dwindled. Looking to set up a more sustainable always-on approach and struggling, would love thoughts.
$270/day across 2 search campaigns. Quote-based business so conversions are offline uploads: a hard "quote request" (1-2/month, valued) plus a micro conversion for engaged leads (about 1/day, small values, uploaded server side). Conversion tracking is in place and verified.
Max Clicks worked at launch. CPCs $2-4, CTR 8-



