VandyDoctor

LOCATION: TN

This is a discussion about price matching so I can wrap my head around the legality. I’ve heard some mixed comments from compliance at work as a fun debate so I’m curious what you guys think.

Many big box stores (think Dick’s, Home Depot, etc) offer price matching. Simply by joining the live chat, providing a link, the agent verifies legitimacy, and then you check out via a custom link with the new price. They try to price match certain competitors but some stores (like Dick’s or Home Depot) do offer outside links and stores to be provided.

At what point would it be illegal to take advantage of it if at all?

Type “Blackstone Grill” for example into Google and you’ll fin

Location: TN

So recently a lot of businesses now have started to offer price matching online via a chat which as a result has increased the amount of fake websites.

For example, if I go to store XYZ (like Target) and find a Samsung TV for $2,000 I can Google that same brand and most likely find a fake website for it. The fake website looks real but is selling the TV for $300-400. Obviously you wouldn’t buy from there.

So would it be illegal to join the live chat and give this link to Target’s online chat asking them to price match?

In theory, the agents have a set of criteria they need to verify that everything is “legit”. So when they come back and say hey, price match approved, no la